Master Class #3 - Using Custom Content as an Inbound Marketing "Pull Strategy"
Coaches: Marie Swift, President and CEO of Impact Communications, Jonny Swift, Director of Social/Digital Strategy at Impact Communications, and Rita Cheng, CFP, CEO of Blue Ocean Global Wealth
- Wednesday, Aug. 24, 2022, 4 pm ET (60 min)
The WHAT: Why authenticity and content marketing works to engage people and position the advisor as a subject matter expert / trusted professional, examples of how other advisors are using custom content.
- Wednesday, Sept. 28, 2022, 4 pm ET (60 min)
The HOW: How to create audio, video, blogs, news releases and other engaging ungated content to attract attention and feed email and social media campaigns.
- Wednesday, Nov. 2, 2022, 4 pm ET (75 min)
Live FEEDBACK: Create a video, podcast, blog or news release and share it with the coaches/participants for feedback.